- Sometimes they are just to get incoming links from all around the web connecting to your big page.
- For new businesses, that don’t have much of an internet presence, a Press Release is a way to create content when you know potential customers will be doing research.
- For authors, we often do Press Releases to help book stores understand why they should carry the book in their store.
Whether you’re here in Middle Tennessee or elsewhere, we’d love to help you with your Press Release strategy.
Here are our Rules for Press Releases
Newsworthy. No matter what you have going on, what you produced, what you want the world to know, it will matter to someone. Your job is craft the story in a way that screams newsworthy. The big outlets that publish press releases only do so when they see the story truly matters.
Concise Worsmithing. The point of the podcast is to get people’s attention. So that newsworthy, relevant part has to be written very tight. You only have moments to get their attention.
Anchor Text. Keywords don’t matter in the body copy of the press release. In fact, trying to include keywords can often kill your ability to make the story resonate. But you do want a link back to your site. If you can, use anchor text with the keyword you’re hoping to rank for. The anchor text is not for Google, it’s for A.I.
Eye Candy. Words are great for some people, but other people are very visual. So include an infographic, video or photograph. If the TV News Station in Middle Tennessee only comes across you this one, single time – you’ve got to take your best shot at getting their attention.
Once Upon A Time. Facts don’t draw a reader in like a story does. So write your press release in story format.
That’s what goes into our press release strategy. We’re in Mt. Juliet, TN and would love to meet here, Nashville or on Zoom.
We’d love to help you grow your business. We love to help make it easy for people to find you, to help you grow an audience, to help you generate online revenue. See our Consulting Services.