Do you need a Complete
Online Marketing Strategy?

You don't need to do everything!

We find most companies are just overwhelmed with all the shoulds. You should have a blog, a podcast, Instagram, email, Facebook, Google Ads, an app, Shopify, a free ebook, TikTok, a funnel . . .

To some degree that's like saying you have to have a baseball, a basketball, a kickball, a tennis ball and bocce balls to play in the backyard.

You don't need everything.

Let us build you a complete online marketing strategy

What You Do Need is a Really Smart Plan

There is definitely an art and a science to creating a complete online marketing strategy, but success requires both focus and discipline. It requires building traffic paths, creating messaging, architecting sales funnels and follow through.

You have to be willing to "miss out" on all the things you don't include in your plan in favor of focusing on your goals. It's like picking a family vacation, if you go to the mountains you'll miss out on the beach. But you can have the absolute most amazing memories when you make the mountain trip amazing.

We need to create a complete online marketing strategy, and not worry about the shiny objects that pop up everyday.

Building it out!

PART 1 - We start by determining who your audience is, what they really need and where they are. For instance we find Facebook groups, favorite authors, relevant YouTube channels, traditional magazines, forums, live events, etc. . . And then we create a strategy to reach them using those and other online tools.
PART 2 - We then build out where we are sending this traffic. It's not enough to attract them, for those who are open to our messaging we need to be able to reach them again. If you think in terms of an exhibit at a Fair. If you're selling chocolate covered strawberries and 300 people stop by your booth drooling with excitement, but we only capture the email address of the 10 buyers. What about the rest? What are the chances we would make sales if we could reach the rest just before Valentine's Day? Christmas? New Year's Eve? We need to capture the interested.
PART 3 - This is going to sound really strange (after that example above), but some businesses spend more time on content than they do on creating products/services that will help their audience. That's a huge part of the success of this program. If your "product" is a fantastic cup of coffee at your coffee shop, then we got something to work with. If it's an outdated book . . . we probably need to create something.
PART 4 - When we build an audience or community, we know the bond is that common interest. For plumbers and their customers, the bond between them is making sure the home is running well at all times. For coffee shops the bond is the experience of coffee. No matter Who Your Company Is, you and the community share a bond. We need a system that turns this one coffee purchase, this one plumbing repair, this one sheet music download into long term income.

GEESH . . . THAT WAS WORDY!!!

What Tools Do We Use?

We start with every online tool there is and then whittle it down to the ones that make the most sense. TPT, Instagram, Aweber, LinkedIn, Spotify, Huffington Post, Homeschool Bloggers Network, Podfest, a Wordpress Plugin, EventBrite, Pinterest, Today Parents, Flickr, Twitch, GoHighLevel, HeyGen, Facebook Groups, Fiverr, Screenr, Kindle, CityLifestyle Magazine, eBay, Bluesky, Shopify, Etsy, Talkwalker, Bing, Google Search Console, YouTube Shorts, Discord, . . . the tools available are endless.

The question is how do we create a program that brings the exact buyer to your business? What tools do we utilize to achieve that goal, and later "What tools can we add??"

Which goes straight to the idea of how do we increase online income?

Hi, We're Dan and Rachel

We've been working online full-time since 2008. We've taught hundreds of "how to make money online" workshops around the globe. We've worked with hundreds of businesses and have seen every tool and idea come and go over the years.

There are definitely plans that work well for different kinds of businesses. Let's talk and figure out how to make a complete online strategy for you.

❝

Dan has been instrumental in the success of our educational publishing company, Strong Learning. He's helped us launch books that have won major awards and consistently gets our products ranked on the first page of TPT. His expertise in positioning has delivered measurable results for our business. We highly recommend Dan.

Drs Linda and Al Silbert

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I've had the opportunity to be in Dan and Rachel's Mastermind and they are truly invested in your success. It's rare to find people in today's culture that take the time to learn about your business and pour their experience into it. They are masters at their crafty and highly recommend working with them.

Andee Hart - Hart Design

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I have loved working with Dan and Rachel1 The two together are a dream team, and the synergy of our meetings almost always uncovers some gem of an idea, perspective or clarity that moves my business forward. Give them a call, you won't regret it!!

Kelli Pearson - Artful Math