Leveraging the Search Engines

Tonight we covered a lot of great questions from the Peanut Gallery like... What does grilled cheese have to do with your SEO efforts? Should you use categories and tags? Something…

We recently did our weekly call on the SEO of WordPress Categories and Tags. This is a recap of that call, but not the transcript. If you’d like to listen to that and all our other calls, you just have to register to get in at http://FreeWeeklyMastermind.com

Anyway, we covered three basic tenets of WordPress Categories and Tags. We spoke about the duplicate content issue, Google indexing issues, the compelling need to use every feature and the SEO benefits of categories.

So what are WordPress Categories and Tags? Well WordPress is content management software. The categories and tags are two of the bells and whistles that were designed into the software to make it easy to organize your content. But like a TV remote control, you don’t have to use all the buttons. (more…)

On FreeWeeklyMastermind.com a friend asked a question about recovering from Google Penguin. I couldn’t tell from her question whether she was even 100% sure Penguin was the problem. So here are the steps you need to take in the event you were hit by Penguin and you’re interested in recovering from Google Penguin.

Let’s do this on a Step-by-Step basis to make it easy:

Step 1.

Pull up your Google Analytics and look at April 23 – April 25. If your traffic dropped that day you got hit by Penguin. If it didn’t dive that day, you didn’t get hit. You have a different problem – but the recovery steps may be the same. (more…)

Logistically, categories and tags have all kinds of SEO science behind them. It’s really easy to make mistakes with categories and tags. But I’d like to leave the website organization and SEO mistakes for another blog post. In this one, let’s talk about user experience.

I bring this up after having visited Gizmodo.com today and thinking to myself how interesting that site was. I actually wondered to why I didn’t read it more often. And that entire string of thought came after seeing their sidebar.

Typically blog sidebars are pretty much the same from site to site. There’s some ads, a tag cloud of some sort and an index to the categories, pages or tags of the site.  But after seeing Gizmodo – that doesn’t make sense at all. (more…)

I really want to help make you aware of the Google Adwords Keyword Tool mistake that many people make. But first I want to start by saying that it is not your fault if you are making this mistake. Very big SEO companies, big time internet marketers and even IM conferences teach how to use the Google Adwords Keyword Tool. And I recently saw a video teaching it where a commenter said it was very useful.

But they are wrong.  They make a mistake just teaching it.

The Google AdWords Keyword Tool is not for content marketers. It is not a keyword research tool. What you learn from it is not what you think you learn from it.  The Google Adwords Keyword Tool provides information for one group – Adwords Advertisers. (more…)

The rel=author thing is pretty cool. It’s not necessarily new but Google has made it more fun and useful. And since they got rid of the indented listing, the rel=author thing is the next best search results promotion tool.

So what is it? Simply put, rel=author is an html tag you can add to your webpages and posts to link yourself, as the author, to your Google + Profile where more information can be found out about you. But the big benefit is the addition of the Google + profile photo embedded right there on the search results page.It really catches your eye and can make your search results position be the #1 traffic “getter”, even if you’re #4 on the page.

Step 1: Google Plus

You’re going to need a Google+ Profile page. So head on over to Plus.Google.com to get your page and profile set up. Of course the more complete you fill out the more information Google knows about you as an author. So attempt to answer all the questions. (more…)

So, we have Susanne Myers on the call today. Yeah – she’s the expert behind EasyLinkLove.com.

She definitely brought it. When was the last time you listened to someone whose built 72,000 links to a site talk about link building?

Press play if you want to learn more about guest blog posts, strategic link building, adding links to your article resource box, google analytics, what a link profile is, site silo architecture, unique article wizard and her program:

Traffic to the list to the content to the sales

Great stuff. We also spent a good deal of time talking about UAW and why it is useful.

Enjoy!
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