Category: Leveraging the Search Engines

Looking for a good blog post publishing checklist?  As part of the 21 Day SEO Challenge we put together this checklist to help you remember what you should be doing. This is part of a series of printable checklists that are part of the Challenge. 1. What is the goal of the blog post? Is…

WordPress does not help SEO. With all the talk about SEO plugins you might think you’re at a disadvantage without WordPress. And without the SEO plugins you might think you’re at a disadvantage compared to those who have them. But you’d be wrong. WordPress and SEO just aren’t related in any way. SEO is the…

I spent a good period of time this week talking about traffic. Not only did one of my sites take a traffic hit from Google Penguin, but a few of our Mastermind Group members got hit and one lost almost all his traffic. I’d like to contrast that with a new client we started working…

Your keywords are the keys to the kingdom. The keywords dictate who comes to your site. If you can bring the right people, you’ll end up with the right people on your list. Take a look at the testimonials you (or your client) have received. Which kind of groups have really appreciated your message? Which…

I got a question today from last week’s “repurposing” email about duplicate content. Here was the question: “In the olden days, you didn’t want to repeat content verbatim on more than one web site because it diluted your rankings. I know this to be true because at a former job, we had three web sites,…

We thought we’d spend some time talking about the major factors of SEO and how we should be planning improvements to make our blog posts climb the Google ladder:

I got a few tweets the last couple weeks about hyphenated domain names. I wasn’t sure why at first but then remembered I’d made a couple YouTube videos on the subject. Well, the conversation ended up being colossal with many people on Twitter chiming in at which time I thought I’d write an entire blog…

One of my clients asked what articles she needed to be writing. So I sent her a list of keywords I need her to write articles about. The funny thing is, none of them were directly related to people hiring her. None of them were keywords like “why you should hire me”. I’m sure that stumped her, though she…

Housed inside of SBI’s fabulous service is BrainstormTools, the best keyword research tool on the planet. In this quick tutorial, I show you what it is and how to use it. I hate to be short, but the video should speak for itself.