Category: Media Training

PR Optimization Segment #1: SEO In order for news to be effective, it must be discoverable by those who are interested. Optimizing your news so that it can be found in the search engines for strategic keywords provides a powerful way to reach highly targeted customers and influencers. Title Optimization: The most heavily weighted factor…

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Yesterday, at Go Blog Social in Kansas City, I was able to hear from the Better Homes and Gardens Social Media Team. Kaelin Zawilinsi was the closing keynote and shared with attendees Ten Insider Tips for Working with Magazines. These tips go beyond working just with print magazines but also expand into online digital magazines…

Hey hey,   Let’s talk all about PR and Press Releases. Not only does PR Rock! but the press is always looking for things to talk about, write about, do. REACH MEDIA PEOPLE So how do we get in front of news and media people.  First we start by finding out who they are and…

A media kit is a pretty important piece of the puzzle. It is not the end-all be-all by any means, you still have to create great content, be a steward to your community and be someone people trust. But you need a media kit, often times, to get in the door. Other times your foot…

I did a short, impromptu call with Thomas Landstreet today. Tom is a professional money managers who uses speeches as both an income source and as a way to get new clients. I thought he’d have some relevant advice to give.