Local Marketing Strategy Template

How nice would it be to follow a template for local marketing strategy? In fact, I really wanted something I could put together and sell to all our clients. Who doesn’t really? How easy would that be to fill out some template information and then charge companies “big dollars” to get it done. Lucrative, for sure.

But we quickly found out that while a template sounds good – it won’t make the phone ring for the client. In fact, we’ve found the needs of our clients to be so incredibly different that only small parts fit into an overall formula. Basically our local marketing strategytemplates are no more than systematized paths. (more…)

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