Common Marketing Mistakes

Save yourself some time and check out these tips. Avoiding marketing mistakes in your e-mail marketing program will save you time, improve your delivery rate and enable you to actually…

I recently wrote about how the airlines are very close to charging you more just to sit down - which I thought was ridiculous. But then I went and saw…

Sometimes I’m surprised that big companies like Hallmark can make huge marketing plan mistakes. But I was flabbergasted that Hallmark really blew a huge opportunity the other night during their broadcast of the November Christmas movie.

I’m a sap, I must say and heard my wife ask no fewer than 3 times if it was OK to watch the movie. She knew I’d get teary-eyed 10 – 15 times and I knew it, too. Those Hallmark movies are good for that. But Hallmark goes above and beyond these days, they buy almost all the ad time and fill it with sappy commercials too. (more…)

Typically I reserve this SEO case study information for my Dan's Notes, but I thought I'd turn it into today's blog post. Mistakes of search engine marketing attempts will certainly…

Most businesses don't consider empty tables as marketing strategy mistakes. But with good tracking of your peak hours, a marketing plan can be developed to take advantage of the slow…

Why does it seem like our "preferences" are being used against us? I just read that airlines are now charging an extra fee to sit in a window or aisle seat. US Airways is charging between $5 and $30 for this service. From an economic standpoint, I guess it narrows down who really wants to sit in those seats - but does it also narrow down the passengers who even want to fly?

I approached an affiliate network this week to see if I could place some banner ads on my sites for a couple products I thought were cool. And the response…

Both Obama's Twitter account and Twitter itself got hacked into. Can you believe that? Well I read a great article on how the hacker did it. This will amaze, but…