Category: Common Marketing Mistakes

Save yourself some time and check out these tips. Avoiding marketing mistakes in your e-mail marketing program will save you time, improve your delivery rate and enable you to actually make logical and progressive changes. Today a friend, with whom I work on a website, forwarded me 42 e-mails to add to our newsletter autoresponder. …

I recently wrote about how the airlines are very close to charging you more just to sit down – which I thought was ridiculous. But then I went and saw that the Indianapolis Zoo has similar logic to their policy. It wasn’t the Indianapolis Zoo prices that prompted this post, it was the feeling I…

Sometimes I’m surprised that big companies like Hallmark can make huge marketing plan mistakes. But I was flabbergasted that Hallmark really blew a huge opportunity the other night during their broadcast of the November Christmas movie. I’m a sap, I must say and heard my wife ask no fewer than 3 times if it was…

Typically I reserve this SEO case study information for my Dan’s Notes, but I thought I’d turn it into today’s blog post. Mistakes of search engine marketing attempts will certainly lead to no traffic. So here’s some tips to help you for sure. I met with a group who needed marketing help this week, but…

Most businesses don’t consider empty tables as marketing strategy mistakes. But with good tracking of your peak hours, a marketing plan can be developed to take advantage of the slow times. For some businesses this lack of marketing strategy can leave them in dust when the unexpected happens. I used to manage the Stadium View…

Why does it seem like our “preferences” are being used against us? I just read that airlines are now charging an extra fee to sit in a window or aisle seat. US Airways is charging between $5 and $30 for this service. From an economic standpoint, I guess it narrows down who really wants to…

I approached an affiliate network this week to see if I could place some banner ads on my sites for a couple products I thought were cool. And the response I got was “let us review your sites and see if there is a match”. I thought that was odd. Well, once I totally over-thought…

Both Obama’s Twitter account and Twitter itself got hacked into. Can you believe that? Well I read a great article on how the hacker did it. This will amaze, but hopefully will inspire you to take action, too. The hacker’s name is “Hacker Croll”. He’s a 20-something Frenchmen who breaks into corporate and personal accounts…