Category: Common Marketing Mistakes

The #1 website shopping cart mistake isn’t one that you make when you’re building your shopping cart. The mistake was made back in college when you decided that Psychology 101 was so easy you could skip half the classes. Because it’s what you would have learned in psychology that will drive more sales to your…

John Morgan’s book “Brand Against the Machine” is really a full length definition of branding itself. Sure, there are examples of small business branding mistakes and a whole lot of what you should be doing. But as a whole, it’s what the dictionary should reference when you look up “branding”. Blockbuster is an example of…

No matter how big you are, you aren’t immune to making mistakes automating social media. Fox Television has joined the Social Media game in a serious way. In fact each show has its own Twitter account, Facebook page and overall social media presence. If you’re a fan, Fox makes sure that you can show your…

Coupon Strategy is one of the most common small business mistakes to avoid. Your coupon strategy should be more than just a way to get new people in the door. And it doesn’t have to cheapen the place. Take a look at this coupon we received from Laser Quest Nashville after attending a birthday party…

Hank Williams, Jr. recently turned what seemed like a marketing mistake into a marketing success story. And in true Hank Williams, Jr. fashion he did it by recording and giving away, what I call, his “Fox/ESPN” song (aka Keep the Change).  In the end, you can decide whether the unfortunate incident was a mistake or…

I just completed Dodge’s grand marketing event the Dodge Journey Challenge (#journeychallenge on Twitter). It was a ton of fun following clues online to try and find a Dodge Journey in Oklahoma one week, then the next week driving to Albany, NY to start their east coast challenge. Being the marketing guy I am, I…

So I saw that Janet Slack was doing a teleseminar on the top 10 Facebook Marketing Mistakes – but I didn’t get to attend. So I asked her if she could send me the recording or a transcript or something which I could learn from and then share here. And she did just that. In…

With permission I’m able to relay this business to business marketing mistake that one of my mastermind members made these last few months. We all knew that the change he made was responsible for the error – but it took a while to pin down the “why”. So an autoparts wholesaler has a pretty comprehensive…

Wow! I’ve had some great discussions about whether social media is the right step for small businesses. Some have involved the ROI of social media and others questions about manpower and dedication. I believe there are some important social media marketing mistakes you should avoid. So let’s explore whether social media, as a time and…

Strangely, I encountered two businesses this week whose social marketing mistakes exposed their lack of business acumen. They were both using social marketing as part of their plan BUT neither really understood how to marry it to their business. No matter how you slice it, if you’ve chosen to add “social marketing” to your mix…