Category: Common Marketing Mistakes

Coupon Strategy is one of the most common small business mistakes to avoid. Your coupon strategy should be more than just a way to get new people in the door. And it doesn’t have to cheapen the place. Take a look at this coupon we received from Laser Quest Nashville after attending a birthday party…

Hank Williams, Jr. recently turned what seemed like a marketing mistake into a marketing success story. And in true Hank Williams, Jr. fashion he did it by recording and giving away, what I call, his “Fox/ESPN” song (aka Keep the Change).  In the end, you can decide whether the unfortunate incident was a mistake or…

I just completed Dodge’s grand marketing event the Dodge Journey Challenge (#journeychallenge on Twitter). It was a ton of fun following clues online to try and find a Dodge Journey in Oklahoma one week, then the next week driving to Albany, NY to start their east coast challenge. Being the marketing guy I am, I…

Save yourself some time and check out these tips. Avoiding marketing mistakes in your e-mail marketing program will save you time, improve your delivery rate and enable you to actually make logical and progressive changes. Today a friend, with whom I work on a website, forwarded me 42 e-mails to add to our newsletter autoresponder. …

I recently wrote about how the airlines are very close to charging you more just to sit down – which I thought was ridiculous. But then I went and saw that the Indianapolis Zoo has similar logic to their policy. It wasn’t the Indianapolis Zoo prices that prompted this post, it was the feeling I…

Sometimes I’m surprised that big companies like Hallmark can make huge marketing plan mistakes. But I was flabbergasted that Hallmark really blew a huge opportunity the other night during their broadcast of the November Christmas movie. I’m a sap, I must say and heard my wife ask no fewer than 3 times if it was…