Category: Audience Building

  • Getting Email Addresses

    Getting email addresses is a pretty important part of any business strategy. I mean, if you spent all that time reaching out to the customer in the first place – do you really want to do it again? So at our MeetUp this week, we spent the time talking about great ways to get email…

  • Finding Your Audience

    So what do you do if you have a good idea, but no one knows they need it? I got a chance to think through that this week. I met with a guy whose product is not currently searched by anyone. He performs a valuable service for construction companies that has saved them a great…

  • New Ways to Interact with Your Audience

    I recently took some photos of my “geek-tech” friends at TEDx Nashville. Once I got home I was trying to figure out where to post these photos. Should I post them on the TEDx Facebook Page, what about my neighborhood “Nashville Geek Breakfast” page? My Profile? Well at that moment I noticed that Dave Delaney…

  • Should Community Building Start with RSS or Email?

    So should you offer an RSS Service to your readers? Collect Email? Collect Phone? Or spend your time pushing “likes”, “pins” and “follows”? Well. . .

  • Community Building Mistakes: Don’t make them ever.

    I got asked today if I’d made any mistakes in building my  FreeWeeklyMastermind community. The answer to that is yes.  Darren and I have definitely made mistakes.  I wouldn’t even say their obscure mistakes – but probably common marketing mistakes many people make. The first mistake we made was altering the schedule. I made the…

  • People buy belief not benefits: Just ask Martin Luther King Jr.

    A friend of mine sent me a link to this video. I gotta tell you this might be the single best video I’ve seen on the human condition. Straight from TEDx these insights go directly to what makes a good leader. I can’t say better than what’s said here:

  • Read Their Mind by Sandi Krakowski

    Sandi Krakowski has an excellent book that let’s her unique personality really shine through.  She’s amassed a Facebook following of more than 66,000 people because of her high quality, actionable advice. If you’ve been struggling to figure out what to give your marketplace then this is a must-read.  Get it for free on the Kindle…

  • Autoresponders… Yay!

    This week we go through how to setup your prospect, buyer and main lists in Aweber using their automation.  This works for many other providers too.  Some great questions were asked and answered.  Don’t miss this replay!

  • Community Building Extras

    I decided to go to BlogWorldExpo this year. I have had this impression that it’s just enormous with tons of vendor booths and people wandering this way and that. I just imagine being somewhat lost in this sea of people. And then I was looking at the sessions “grid” and there seem to be 10…

  • The “How to put on a Webinar, Webinar”

    Here’s the complete nuts and bolts to putting on a webinar with GoToWebinar. I don’t think we left a single stone unturned. We covered how to set it up, how to invite people, the technical side to get it going, changing presenters, answering questions, asking polls, benefits of and a few more nuggets of joy.