If they don’t know you exist, how are they going to talk about you? No one is going to grow your business better than you. Make sure you’re leading the charge!
This is our favorite activity to do with clients, because I know 3,000 people talking about you is better than just you and us.
So, I’m looking for every person on the planet who could mention you IF they just knew about what you do. To start I need a list. I can’t reach out to you 3 times, 3 different ways if I don’t have you on a list. So for each client (and sometimes each product) we make a “Universe List”. Who makes up the Niche Universe for this thing. So we start creating a list of all these (in all the big English speaking countries):
1. The authors of books on the topic
2. All the conferences where the topic is relevant and then the speakers at those conferences.
3. Every newsletter that this niche subscribes to
4. All the related podcasts / podcasters
5. The physical niche stores that carry these types of books
6. The museums that celebrate this niche
7. The book clubs and book club retreat hosts who could be interested
8. The niche associations
9. The awards given for this
10. The lawyers who’ve represented clients in the niche
11. The holidays
12. The hashtags the niche uses
13. The Youtubers/TiToks and Influencers
14. The Goodreads reviewers who read these books
15. Radio Shows about the topic
16. Fulfillment centers who have niche related clients
17. The wealthiest person in the niche
18. The collectors
19. Any related songs? Musicians?
20. The companies that sell products that service the niche / The ETSY sellers who do the same
21. The people who have created courses in the niche
22. The Mentors who sell services and maybe a membership
And then we create a plan to reach them all a variety of ways. If the people in your world don’t know you exist, how do you get traction? But if they do know about you, your product or your service, they might: Mention it on a podcast Sell your book as an Amazon affiliate in their newsletter
Tell their hair dresser
Have you as a guest on their podcast
Get a photo with you at a conference
Reference you in a book or article
So many things . . .
But it starts by you making sure the entire, relevant world knows what you have built.
Best regards,
Dan R Morris