We Thrive on Unique
Audience [Development Strategies]
Since the beginning of our time online, building audiences has been our main goal. We've worked with thousands of small businesses with their audience development as well.
Why work with us:
We are not rookies to Audience Development
We grew this audience to 1.2 million fans without paying a single dime in advertising or sponsored content.
From our annual buyers of BC Stack, we turned this group into a community of 10,000 committed online marketing pupils.
Do live events around the world, we created 70,000 fans who work together to build great businesses.
Our latest project has involved producing 70+ podcast episodes about 20th Century History creating an audience of history buffs.
There is a subtle difference between business growth and audience development strategies
01.
Pumpkin Spice Latté
Part of what makes being in Starbuck's community great is that annual PSL moment, when "fans" rejoice in the return of their drink.
It's not about buying the drink, it's about being part of a seasonal movement.
02.
Rock Concerts
When you go to a rock concert you can sing along as loud as you want because everyone around you is doing the same thing. There is freedom to be yourself, when you find that you're not that unique in this one way. Everyone around you is singing too!
03.
Nike Logo
You don't wear a BMW shirt, Nike shoes, or a Redbull hat because you like the company. You wear them because they same something about you. The brand they created resonates and helps you create your own brand. The community helps define you.
What do we do?
Driving sales is fantastic. The only way you get to keep doing what you love is if you keep making sales to pay the bills and have enough to take the family on vactions.
But part of that activity should also be turning everyone who wants what you have built, into a bonafide and engaging fan. Fans become early adopters, they champion new products, they bring in new audience members.
So the goal in building audience development strategies is not only sell a product they love, but be something they see in themselves. When they believe what you believe, see what you see and do what you do - you have built a community of lifelong buyers.
That means your marketing becomes a tool of product and service marketing, but also about the evangelism of who the community is.