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Aileen Bennett’s newest masterpiece, Using People,  is in print. Now if you know Aileen you’ll understand the significance of “newest masterpiece” – because she pumps out spectacular speaking engagements, masterful PR campaigns and engaging social media exploits all the time. This go ’round, her genius is on paper.

I should disclose that Aileen and I sit in a Mastermind together and thus this “recomendation” could be construed as somewhat expected of me, as a friend. But until I got through the first 16 pages, I had no idea how well presented, informative and necessary this information is for us, as marketers and business makers.  To quell any thoughts that this recommendation is biased, I’m prepared to give you some concrete reasons why Using People should be your next purchase.

So let’s cut to the chase and talk about “Lie to Yourself”, one of the great chapters in the first half of the book. We already do lie to ourselves – every day – that’s one of the points Aileen makes in “Using People”. We make assumptions all the time all the time about the way people are going to react to our proposals, about the way people feel about us and about what people are already expecting of us. Then we do everything we can to notice evidence to support these lies.

 The point is we’ve got to learn to recognize that these assumptions and untruths exist. Since they aren’t real, and aren’t the real truth – planning and taking action with these assumptions leads to failed purposes. Aileen says emphatically, “. . . our assumptions say more about us then they do other people.”  This is a lesson you can’t learn too soon.

In “Flip a coin”, Aileen uses a familiar coin toss trick to teach you that indecision is really just procrastination.  I personally use the “regret approach” (which will I regret least?) to help make these indecisive moments clearer – but I fear my technique could be much improved with the simple coin toss. Aileen suggests when you lack clarity on a decision, “flip a coin”. When you flip a coin and vow to go with the result, you inevitably reap the mental sigh of relief when the coin lands on the side you really want and instant regret when it asks you to follow a plan you really didn’t want to do. This instant regret may have been hidden – but becomes clear with the toss. Use the tool – then do what’s right.

The short section titled “Never Forget a Name” had me writing this review before I was even finished. I was not only caught off guard in her insight, but it forever changed the way I’ll introduce myself and be introduced at functions and events. Her bottom line is this. . . many of us have problems remembering people’s names. So we’ve all heard of the many pneumonic devices and tricks to assist in remembering names . . . but when have you ever gotten this advice?

You need to go into every meeting knowing that the other person may have a hard time remembering your name. Not only that, but you can use that to your advantage. Unlike others around you, help new acquaintances remember your name using a few great “Using People” techniques.  Wouldn’t it be great if your name is the only one people remembered from the event? Personally, I think paying that much attention to someone in an attempt to help them remember my name will inversely make it easier to remember theirs.

[stextbox id=”grey”](If that’s not enough reasons, then I should mention that the most beautiful woman I think I’ve ever seen is pictured on page 98. )  :)[/stextbox]

Now, that’s just 3 great reasons to read this book. If you found any of these ideas worthwhile – then know that there are atleast 12 more that are going to improve your business and bottom line. So if you like to wait before you get things, then got to Amazon and get this book right now. No one from Amazon is going to rush out and bring this book to you today, so ordering it today will insure that it will be in your mail box before you finally get around to “getting it”.

Oh yeah, I’m not sure if I mentioned it earlier, but my name is Dan Morris.  I author Lettersfromdan.com :)