We’re excited to announce we’ve been selected to lead the launch team for Carl Barney’s “The Happiness Experiment” book.
The overall team associated with the marketing of this book is top notch, in fact I’ve not worked with an “all-star team” before.
Lauren Cobello at Leverage With Media is leading the PR and Big Media side of things. Michael Drew of PromoteABook is leading a NYTimes Best Seller campaign strategizing to meet the NYTimes rigorous standards. Carl Barney’s team is helping coordinate his time and we’re managing the influencer launch team.
This book is different than other NYTimes Best Sellers. Perhaps that last book I know of that changed the way we think was Simon Sinek’s “Start with Why”. Like that one, “The Happiness Experiment” is going to create a national conversation that has never existed. It’s going to have people searching for things no one has searched for, and it could drive a ton of business to financial advisors.
Our 250 team influencer launch group is well aware of that and eager to help get that conversation going.
The main job of the influencer launch team is to give legs to everything Michael and Lauren are doing. For instance when Lauren gets Carl on the Today Show or Good Morning America, the launch team will be promoting that segment so it reaches as many people as possible.
Not only that but they are also creating original content to promote the book, they are independently promoting it to their audience and they are helping behind the scenes to drive traffic to Amazon and bookstores.
We are very excited about what this conversations this book will create for the national culture this summer.